王敏

Abstract： packaging design in the traditional sense mainly for merchandise on the shelves carried out， and with the development of the times， constantly upgrade powerful Internet world， the electricity supplier has gradually become a new sales model. Followed by online shopping more and more people of all ages， online shopping become a most sought after nowadays consumption patterns， so that the number of electronic business has continued to grow. Electricity supplier of packaging design by more and more attention， the business itself is also expected to win re shopping more customers through attractive packaging to gain more profits， it can also play the role of a good branding .

Keywords：Modern packaging design；； trends electricity supplier

First， the packaging design under the background of the electricity supplier

the electricity supplier social background

With the coming of age of electronic commerce， in the network， we have a wide variety of products to choose from， when we search for a web page， a page will appear with many different commodities， in so many commodity each commodity only there is a small box to display its products for such a presentation， what to do to attract consumers to buy， when we buy something from the first electricity supplier must be seen first attracted our attention， it from the product packaging colors， graphics， text for delivery of product information， and consumers can get detailed product information through their own network， you can even communicate to want to buy consulting for more accurate product information via the Internet with the seller.

Second， the packaging design under the concept of electronic business background

1， to strengthen the functionality of packaging

Modernist design emphasizes the "function-oriented"， "That the United States has used" principle， any design must guarantee functional and reflect actual use of the product， followed by the aesthetics of the product. Packaging is mainly to ensure the transport of goods in the figure of the security and convenience of transportation， can not cart before the horse， since the current consumer spending levels continue to increase， so a lot of decorative packaging will magnify. But in the consumer electric business platform， excessive packaging is totally unnecessary， not only increases the cost of the product， the transport can not guarantee its security， the electricity supplier in the packaging design will be "moderate" principle， not like excessive packaging of shelf merchandise while ignoring the message of the product itself， and many electricity providers to control costs and pay more attention to packaging functionality ignore this.

Customers who are in direct contact with net purchases of goods and commodities， commodity-related text and captions， so packaging promotional function of decorative function， display function， attracting function， etc.， without a role. In this case， packaging design principle is the "function-oriented"， this "feature" mainly refers to security features designed to protect. Net purchases of goods packaging design all around product safety， including the factory， transportation， express delivery and other aspects of security are required electricity providers to take into account. When the customer is in the net purchases of goods the reach of the packaging， express delivery only moments only to see the packaging of goods.

2， to strengthen the sustainability of packaging

We have experience in online shopping， so to ensure product safety in the transport often need to add a filler in packaging， just like old newspapers， plastic film， inflatable bags， etc.， when the courier arrives in our hands， these assurances product transportation safety filler is to the original purpose， so also safe Consideration packaging structure is reasonable， recycling and recovery of waste， recycling and other issues. Especially in terms of recycling packaging， packaging after only electricity supplier has a different standard for different commodities packaging design and application can be recycled， the electricity supplier of packaging possible is more reasonable， more standardized， more effective. Should take advantage of the electricity supplier sales of natural advantages， starting from the design point of view， to extend the life cycle of the product packaging， increase product packaging can be recycled， which will enable the packaging of goods has become more green.

Third， the brand promotion of electricity supplier packaging operation

1， electricity supplier in the way of branding

Among the many electricity providers in order to stand out brand， the brand must be precise brand positioning as well as clear brand culture. In the electricity supplier in branding primarily choice of many through the Internet， mobile phones， flat， etc.， mobile phones are the most widely used way， the first to attract the user opens the branding page on the phone， graphics， text， and the application of color is to attract users Foundation. In branding packaging in the text， color， graphics， and the need for new orientation， look at it from a sales model has three elements influence weakened， but in brand promotion is necessary to take advantage of the three elements， the exact expression of words product information； use of color caught the eyes of consumers； graphical attract consumers to buy， the three will be good coordination and harmonization is an important factor in brand promotion.

2， an important element of the impact of the electricity supplier brand packaging design

We in the package through the text to establish their own electricity supplier brand concept， to express their ideas through a multi-element graphic image， expressing the brand's "personality" through color， outstanding exquisite packaging design can enhance their brand image faster.

Due to the different sales channels， so the graphics， text and color in the electricity business in packaging design applications affect the relative weakening of the three elements could not be more straightforward to convey product information to customers， and people shopping more rational and mature， pay attention to packaging at the same time pay more attention to product value and durability， practicality more immediate concern of goods， mainly in the electricity business is to show their products through a small box web interface， which is a limitation of the electricity supplier product packaging resistance， so the electricity supplier is often displayed directly in the packaged goods or products， but also in an increasing number of electricity providers gradually began to pursue the standardization of product packaging can be recycled. Electricity supplier era of packaging design in a complete change of role， according to pay more attention to functional packaging design is different from traditional focus， electricity supplier in the packaging design， packaging design to achieve this is a "return" to make the package more emphasis on housing and protection. Not so much a "return" as it is progress， optimize more precise.