Mai+Jiarui

1. Introduction

“International tourism island” refers to the specific area of the island， limited to the scope of the tourism industry in the field， the implementation of foreign “visa free zero tariff” as the main characteristics of the investment and trade liberalization policy. Hainan proposed the goal of building an international tourism island is to make the tourism industry in line with international standards， the construction of Hainan into a world-class tropical island resort. The realization of “zero distance service management”， to build Hainan into “holiday island， ecological harmony and civilized service island”.

Eco-tourism is a tourist to return to nature and experience of ancient culture， protection of natural ecology and traditional culture based on motivation in sustainable development， but does not harm the environment， to the beautiful natural environment and rich cultural atmosphere of the area with natural resources and traditional culture as the object， and to promote economic， social， tourism the ecological benefits of coordinated development of a new type of sustainable tourism activities. Hainan has a “ecological province”， “Healthy Island”， “Sunshine Island” unique resources， tropical agriculture occupies an important position in Hainan national economy， good natural environment has become the sustainable development of Hainan tourism brand assets， the development of Hainan tropical agriculture eco-tourism Unlimited Business Opportunities， have a brilliant future.

2. Conditions for the Development of Eco-tourism in Hainan

Eco-tourism resources are the most valuable tourism resources in Hainan， also the advantages and characteristics of the development of tourism in Hainan. In the construction of international tourism island under the background of the development of ecological tourism in Hainan shows some new features.

Firstly ， rich ecological resources include natural and human resources.In the natural ecological resources， Hainan has the coastal scenery， mountains and tropical forests， rivers， waterfalls， rare fowls and strange animals and reservoir scenery， volcano， caves， hot springs， tropical crops and pastoral scenery； in the humanities ecological resources， Hainan has many famous historic sites and scenic spots， ethnic customs， a batch of intangible cultural heritage and civilization village etc. Until the end of 2008， a total of 68 nature reserves in Hainan Province， with 8 national level， provincial level 23， 37 County level. Land natural reserve 56， accounting for about 8.1% of the total land area of the province； marine type nature reserve of 12.

Secondly， the government attaches great importance to the construction of ecological environment. In terms of policies and regulations， Hainan Province， more than 1999 by the “Hainan eco province construction plan”， clear requirements of the economic and social development planning， planning and special work must take the “Outline” as the basis， governments at all levels and departments of the decision is in line with the requirements of eco province construction. Over the past 10 years， Hainan has formulated or revised more than number of relevant local laws and regulations， the initial formation of the laws and regulations of the construction of Ecological Province， to ensure the orderly and healthy development of ecological province construction.

Third， in terms of results. Since 2000， Hainan province based， focus on accelerating rural development， officially launched the activities to create “optimizing the ecological environment， ecological and economic development， the development of ecological culture” as the main content of the ecological civilization. At present， the total number of civilized eco village has grown to 9186， accounting for the province's 39.5% villages. The construction of civilized ecological village in Hainan is a model of China's new rural construction. In addition， in terms of forest coverage， as of the end of 2008， Hainan forest area has reached 29 million 690 thousand acres， coverage of up to 58.48%.

3. Development Strategy of Eco-tourism in Hainan under the Background of International Tourism Island Construction

The tourism industry has been the pillar industry of Hainan Province， and let Hainan really become the ideal tourist destination for foreign tourists， “l(fā)et Hainan go out， let the world know Hainan”， which is the main purpose of the construction of the international tourism island. Under the international background， the rapid development of Hainan's transportation， real estate， commerce， communications and other industries， but also to provide a lot of job opportunities for tourism， thereby promoting the development of the local economy. Especially after the development of ecological tourism in Hainan， Hainan tourism practitioners and tourists have a strong sense of ecological environment protection， which brings great economic benefits and good ecological benefits to the local tourism. The construction of the essence of the international tourism island is greatly open Hainan tourism industry， Hainan Island must seize the opportunity to create international well-known tourism brand， to win large number of domestic and foreign tourist market for the Hainan tourism industry， sustainable development at the same time， but also to bring considerable economic benefits in Hainan province.

3.1 Tropical Agriculture Tourism Resources Dominant “Characteristic Industry Pulling Mode”

Hainan is rich in marine resources in the eastern part of the country， it can develop tourism， tourism， agriculture， tourism and other activities to enrich the contents of its eco-tourism. Have more ecological resources in the western region of Hainan， the ecological system is complex and diverse， the development of these areas can develop tourism exploration， sightseeing forestry， rafting， National Park sightseeing to promote ecological tourism in the western region of the.

Hainan located in the tropics， has always been a “natural greenhouse” reputation， here a long summer without winter， the annual average temperature of 22～26 degrees， 16～20 degrees C on average in February the coldest， the hottest August is 25～29 degrees C， the average annual rainfall of 1500mm. Forest area of 17147km2， forest coverage rate of up to 51%. Hainan is rich in biological resources， known as the “green treasure house”， is China's largest tropical natural museum， the most abundant species gene pool. Hainan Island is rich in tropical trees， tropical flowers， tropical fruits and natural herbs. Above all， Hainan has incomparable and replication of life and tourism environment.

3.2 Cultural Tourism Resources Dominant “Cultural Exploration Model”

Hainan Li Miao two nationality folk custom tourism resources are the most representative， still retains many simple folk customs and habits. The specific performance is as follows： firstly， the architectural culture of Li and Miao style. Such as the Hainan dry column， boat shaped huts， “l(fā)ong GUI”， bamboo wall Wu， Miao Diaojiaolou building very tropical mountain culture. Secondly， Li and Miao dance colorful. Li and Miao dance has a unique artistic style and high artistic achievement. Thirdly， Li and Miao nationality diet culture have a unique style. The bamboo rice， dish South kill， Miao three rice， colored rice and wild venison， overseas guests taste did not taste is. Li and Miao folk art folk art of Li nationality including textile， embroidery， weaving， printing and dyeing， carving， pottery In the aspect of the porcelain， the dress patterns of the Miao nationality are diverse and rich in content， and the birds， flowers， insects， fish and so on are the symbol of happiness

Rich and colorful celebration. In March 3rd is the most national characteristics of the feast， is the young men and women in pursuit of love and happiness， to commemorate the ancestors， happy harvest festival. The marriage customs are very strange funny， Li and Miao marriage autonomy， equality between men and women， such as feelings of specificity. Li youth “pinch ear” engagement custom of Miao nationality youth is a “biting” a custom. These folk customs of tourists are very fresh， is unique to Hainan ecological tourism development advantages， rare.

3.3 Natural Tourism Resources Dominant“Landscape Recreation Mode”

Hainan is rich in tourism resources， characteristic is that the Hainan area rare fowls and strange animals， natural and domesticated wild animal protection， deer reserve， monkey reserve， deer farm， tourists can go to reserve the four is to watch； rivers， waterfalls， reservoir scenery， Nandu River， Changhua River， Wanquan River， is a good place for tourist attraction， there are many reservoirs on the island， not more than five is the volcano Lake， The hot spring landscape， a volcanic eruption in history， has left many extinct craters in Hainan Island， the most typical of which is the crater. The island has a wide range of hot springs， most of the low degree of mineralization， high temperature， water， water quality， mostly belong to therapeutic spa.