CHIC - China International Fashion Fair （Spring）， which will be held from 15 -17 March 2017， will lead a new fashion journey， keeping the wheels moving.

At CHIC visitors will see， agents and alliance businesses are changing their model， together with the change of the brand sales strategy， culture and management strategy. As a result， profits， distribution and work divisions are facing big changes.

CHIC2017 SPRING will present the latest cooperative and matching relationship among agents， franchisees and garment brands； while the new blood of distribution - buyers -will gather at CHIC again. According to the data published by CHIC's organizer， last year saw an increase of 10，000 professional visitors to CHIC. This was a huge benefit the designer brands and overseas brands. CHIC 2017 SPRING will invite a wide variety of buyers and industry professionals to attend CHIC to establish supply chain integration and cooperation optimization. New types of audiences such as merchants and online/offline clothing brands are providing a broader platform for ODM enterprises.

To present a full view of all the categories and develop- ment trends of the garment brands in the market， as well as satisfy diversified trading demands of onsite professional visitors， various exhibition areas orchestrated by CHIC 2017 SPRING are ready to go -- the “Prestige” exhibition area presents fine lifestyle for men； the “New Look” exhibition area brings selection from all categories， with its focus on the optimization of whole industry chain for women's dress； the“Kid's Paradise” exhibition area integrates excellent models of design and quality with extraordinary channel expansion；"Heritage” exhibition area starts the high-end life； the “Impulses” area focuses on fashion buyers connection to the original designs， where individual designers begin to display their talents； the “Secret Stars” area interprets clothing with accessories and embellishes life with clothing； "Superior Factory” area will inspire optimization with wisdom， thus to create new pattern for high quality industry； the “the Unit” area integrates innovative elements for the industry chain and sets up cut-through bridges； the “Fashion Journey” area will still bring us overseas brands of fashion and activate the link to international fashion world. Moreover， “CHIC-Young blood”and PH-value will present again on CHIC as show-in-show.