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        2017-03-03 09:26:56
        China Textile 2017年1期

        The opening ceremony of Nylon Engineering Research Center of Wuhan Textile University was held on December 7th. He Zhuosheng introduced the current status of Chinese nylon industry. He indicated that the current domestic production of nylon ranked first in the world, but most of the nylon production enterprises especially the small and medium ones, were insufficient in R&D ability and professional talents. The establishment of the research center pointed out a new direction for nylon industry, which was expected to be new base for talent cultivation, so as to greatly promote the development of Chinas nylon industry. The Nylon Engineering Research Center of Wuhan Textile University is the first kind of nylon engineering center established by domestic universities, which will promote the balanced development of the scientific research of Wuhan Textile University, and provide intellectual and technical support for the industry and enterprises to solve key technical problems.

        On December 9th, there was a “Big data marketing training for enterprises”holding in Shengze Museum, which attracted more than 30 business executives and management cadres to participate in training. The organizers invited Yan Shuming, Chinese marketing system construction expert, to make a lecture. He focused on how to improve the motivation of employees, realize the system and team driven, eliminate delivery delay, customer complaints, high cost and other issues. He believed that the sales process system of big data marketing included five aspects, namely what to sell, who to sell, sell to whom, how to sell and sell better. It required enterprises to establish a product solution system, team energy promotion system, customer relationship management system, business process standardization system and market to promote sales system.

        On December 12, the “2016 China Textile Innovation Conference” was solemnly held. At the meeting, “Popular Trend Research & Publishing Alliance of Chinas Textile Fabric” was also held at the same time. The trend alliance aims to develop the product planning ability oriented by fashion trend of the alliance enterprises, establish the most powerful and professional platform for the promotion, and improve the fashion creative level of the whole industry, so as to realize the beautiful vision to make China the source of fashion products. In 2016, the trend alliance payed attention to product planning, market promotion and brand communication, and gave full play to the power of integrated and innovative system, so as to enhance Chinas discourse right in fashion trend.

        On December 18, Kaisheng Home Textile entered in Shang Qiu, Henan province. It injected new elements for the local home textile industry, and brought customers bedding experience with pure Italian culture and art. The design inspiration from Italy combines the design concept of Italian textile art and Chinese customers habits, which meets not only the demands for healthy sleep, but also the pursuit of bedding art. On display in the store were six series of products, and an exquisite bedding in a leisurely style created a warm and comfortable atmosphere. Different styles of bedding were distributed in a variety of display spaces, so consumers could directly experience the infinite charm of Kaisheng bedding. In the experience museum nearly covering 200 square meters, consumers could first feel the fashion trend of home textile and create their own bedroom culture.

        “The 2016 Session of National Textile Industry Cluster Review Work” was held in the Great Hall of the People on December 20th. At the meeting, Xia Lingmin, vice president of China National Textile and Apparel Council, pointed out that the review work was not only to seriously review the economic development achievements and experience of the local cluster, but also to better promote economic transformation and upgrading of textile industry cluster. Under the background of economic globalization, Chinas textile and garment industry has also faced a series of challenges. However, under the guidance of a set of principles and polices, the textile industry has made great achievements on structural adjustment, technological process, brand building , ecological civilization etc..

        On December 27, the annual meeting of Haimen home textile chamber of commerce was grandly held. As a social alliance, Haimen chamber of commerce served as a bridge and bond between government and enterprises with innovative thinking and practices, with the care and support of China Home Textile Industry. The enterprises made great achievements in the process of the development of home textile industry cluster and market, which played a positive and profound role to promote the economic development and transformation and upgrading of the industry. The chamber of commerce will pay more attention to guide enterprises to strengthen self-discipline, and strive to accelerate transformation, so as to make more contributions to the lasting prosperity of Dieshiqiao market.

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