As CCIA (China Cleaning Industry Association) works to build the cleaning nation, its members and other delegates immersed themselves in the Association’s 2016 Annual Meeting and Expo in Xiamen.

The Annual Meeting, held November 23 to 25, played host to more than 1,000 industry practitioners, researchers,leaders and marketers at the Xiamen International Convention Center. Gathered together, they had unique opportunities to think, ask questions, share experiences,identify new best practices, and build lasting partnerships.We would like to briefly review this year’s conference and highlight the conference’s role in complementing and strengthening the cleaning industry.

This year’s theme, “Supply Innovation under the Demand-Oriented” was the focus of many events, including the meeting’s plenary session.

The conference covered three days of work, featured national experts on seven special sessions, “macroeconomic trends and cleaning industry operation”, “concentrated detergent innovation”, “new technologies & new raw material”, “green science and technology leading the sustainable development”, “consumption leading detergent innovation”, “green, concentration, functionalization and personalization”, and “packaging innovation”.

Day 1 focused on concentrated detergent innovation issues and new technologies & new raw material issues.Day 2’s plenary session, organized by Guangzhou Liby Enterprise Group Co., Ltd., reflected the macroeconomic trends and the cleaning industry operation. Ms. Wuhong Zheng, the director-general of CCIA, provided a presentation on supply innovation under the demand-oriented issue. She noted that the dislocation between supply and demand has been the biggest obstacle for Chinese sustained economic development. She also provided an overview of China cleaning industry development, discussed the change of consumer demand and a variety of issues and obstacles that the industry is facing.

Day 3 focused on green, concentration, functionalization and personalization issues and packaging innovations issues. During these sessions, technical experts from industry associations, trade associations, research institutes and companies provided presentations.

The CPCDE 2016 Expo is a highlight during the Annual Meeting. It featured over 160 international companies involved in raw materials, machinery, and packaging from more than 10 countries and regions.