每月速報

WORLD-CLASS AQUATIC AND COASTAL EXPERIENCES IN AUSTRALIA

Tourism Australia has embraced the latest virtual reality (VR) and 360 mobile technologies as part of a new marketing campaign focusing on the country's world-class aquatic and coastal experiences. The campaign was off i cially launched in Shanghai in front of over 400 VIP guests by The Federal Minister for Tourism and International Education, Senator the Hon. Richard Colbeck.

Guests were treated to spectacular aquaticthemed fi lms featuring a dozen unique and distinct Australian aquatic and coastal experiences, including a helicopter ride over the 12 Apostles; swimming in Sydney Harbour; snorkelling on the Great Barrier Reef; kayaking through Katherine Gorge; driving on a beach in South Australia; cycling around Lake Burley Griff i n; sailing through the sparkling blue waters of Rottnest Island; and walking the recently launched Three Capes Track in Tasmania. Australian-born actor Chris Hemsworth introduced the new campaign with a personalised recorded video message.

“We know that around 60 per cent of our Chinese visitors already enjoy an aquatic or coastal experience as part of their trip to Australia, so we're very conf i dent this campaign will resonate strongly in this market,” said Tourism Australia Managing Director, John O'Sullivan. Tourism Australia Regional General Manager of North Asia, Andrew Hogg, said that its new focus on aquatic and coastal experiences would complement its already successful promotion of Australian food and wine and bring the marketing campaign into a new stage.

水岸無雙

近日，澳大利亞旅游局正式宣布在華啟動“樂水‘澳’游”活動，借助最新的虛擬現(xiàn)實和360度全景體驗高科技著力宣傳澳大利亞頂級海岸休閑與水上體驗。澳大利亞旅游和國際教育部長理查德?科爾貝克在上海主持了該活動中國啟動儀式，邀請400多位貴賓共襄盛舉。

嘉賓們現(xiàn)場欣賞了最新的澳式水岸文化主題廣告宣傳片，選取了澳大利亞獨一無二的水岸文化項目,包括乘直升機俯瞰十二門徒巖、在悉尼海港戲水、大堡礁浮潛、凱瑟琳峽谷泛舟、南澳大利亞海濱驅車兜風、伯利格里芬湖環(huán)湖騎行、羅特尼斯島揚帆航行以及在最近開放的塔斯馬尼亞三海角路徑徒步旅行。澳大利亞著名影星克里斯·海姆斯沃斯受邀出任該活動全球形象大使，并為活動新的廣告宣傳片進行了畫外音解說。

“根據(jù)統(tǒng)計，有大約60%的中國游客在澳大利亞旅行時體驗了澳式水岸文化。因此我們確信這次的活動主題將會在中國市場引起強烈的反響?！卑拇罄麃喡糜尉志珠L暨行政總裁歐肅文先生說。澳大利亞旅游局北亞區(qū)總經(jīng)理何安哲先生也指出， “樂水‘澳’游”主題活動將與此前成功實施的 “‘澳’世盛宴”主題美食美酒推廣活動互為補充，共同推動澳大利亞全球旅游推廣活動進入新階段。

THE SPRING OF CULTURE

The 11th Croisements Festival is taking place from 29th April to 29th June 2016. The festival will include 45 programs and around 150 events, in 30 cities across China. As the largest foreign culture festival in China, the Croisements Festival has already attracted about 10 million Chinese participants.

This year, the festival, as usual, emphasises French-Chinese artistic collaborations. The festival will open with the Pygmalion ensemble, one of the leading lights of the French scene, who are performing in China for the fi rst time. The program, Mozart & The Weber Sisters, conducted by Raphal Pichon and sung by the coloratura soprano Sabine Devieilhe, contains pieces composed by Mozart for the Weber sisters (Shenzhen). Participants can also rediscover the twentieth-century French cultural heritage in the“Wilfredo Lam and the French Poets” exhibition (Beijing, Guangzhou, Kunming). The festival also includes a rich offering of French youth culture, with the touring play The Young Girl, the Devil and the Windmill, a Grimm's fairy tale directed by Olivier Py, the director of the Avignon Festival (Beijing, Guangzhou, Shanghai) to the stage. During the festival, the Fete de la musique will allow young Chinese people to discover no less than 10 French rock, pop and electro groups, and the Panorama of French Cinema will bring critically acclaimed, popular fi lms (such as Mustang) to screens in seven Chinese cities.

The 11th Croisements Festival has gained support from Chinese and French authorities, as well as cultural institutions, media outlets, and enterprises.Nihaois the national media partner and the only in-f l ight media partner of the 11th Croisements Festival. Through this partnership, French culture is able to fl y worldwide through China Southern Airlines.

文化的春天

第十一屆“中法文化之春”于4月29日至6月29日在中國的30座城市舉辦，展現(xiàn)45個項目，共計150場活動。 作為在華舉辦的最大規(guī)模的外國文化節(jié)，該項目已吸引一千多萬中國觀眾參與其中。

本屆藝術節(jié)一如既往地展現(xiàn)中法藝術的優(yōu)秀作品。皮格馬利翁樂團獻上藝術節(jié)開幕演出《千面莫扎特》（深圳），為中國觀眾獻上莫扎特致敬韋伯姐妹的一系列作品?！傲诛w龍與法國詩人”展覽將展示對畢加索有著莫大影響的華人畫家的作品，重溫二十世紀法國文化遺產(chǎn) （北京、廣州、昆明）。阿維尼翁戲劇節(jié)總監(jiān)奧利維耶·庇帶來格林童話劇《少女，魔鬼和磨坊》（北京、廣州、上海）的巡演。此外，夏至音樂節(jié)、法國電影展映也將在多個城市展開。

本年度中法文化之春文化節(jié)得到兩國政府部門、企業(yè)界、文化界和傳媒界合作伙伴的大力支持。其中，南航英中文《NIHAO空中之家》雜志是重要合作媒體，更是唯一的航空媒體，優(yōu)秀豐富的法國文化將通過南航航班傳遞到世界各地。