by Y.C.

Nearly 700 exhibitors are set to participate in the 2016 edition of Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories from July 7 - 9. This year， a debut Fine Japan zone is joining the returning Taiwan and Korea pavilions as suppliers from these markets look to capture the abundant opportunities in the South China industry. Exhibitors at the fair will showcase a wide range of high-quality fabrics for ladieswear， casual wear， lingerie & swimwear and suiting， the latest silk & silk- like， jacquard， print， wool & wool-like， cotton， functional， man-made， spun， denim and knitting fabrics， as well as accessories， lace & embroidery， leathers & furs， yarns & fibres and design & testing products and services in halls 6， 7 and 9 of the Shenzhen Convention & Exhibition Center.

The brand new Fine Japan zone will be formed by a number of top Japanese suppliers. When asked about the reasons for joining Intertextile Pavilion Shenzhen， Mr. Bulong Xu， of Uni Textil Inc， a 2015 exhibitor as well， explained： “Many of our target companies attend the fair， so its necessary for us to be a part of this.” He continued by sharing his thoughts about the South China market： “The fast growing South China apparel industry has demand for high-quality products， so the markets in Shenzhen， Guangzhou and other nearby cities are indispensable for us.”First time exhibitor TOKO SHOJI Co.， Ltd. agreed， with its Manager Mr. Masao Ban commenting： “There are so many famous ladieswear brands located in this region who demand good quality fabrics； therefore， its important for us to participate in the fair to seek long-term business partners.” TOKO SHOJI will bring various styles of thick wool-blended fabrics as well as soft and hard textured lightweight jersey to the fair.

Also from Japan， SunWell Solutions Co Ltd. has exhibited in the fair since 2011. Its Sales Manager Mr. Hiroshi Kawabata said：“Since the South China market is always pursuing new materials and fashion styles， there is so much potential to be found. As a result， its a must for us to be here to promote our collections and cutting-edge fashion culture.”

50% larger Taiwan Pavilion to present cutting-edge products

In addition to the new Fine Japan zone， the returning Taiwan Pavilion expands 50% in scale this year to cater to growing interest in the South China textile market. The pavilion organiser， Taiwan Textile Federations（TTF） Market Development Department Project Manager Ms Jane Fang， introduced the pavilion highlights. “The Taiwan exhibitors will present a series of high-end products from raw materials to fabrics， such as yarns for special fabric use； self-manufactured，-developed and -designed high-end jacquard fabrics； lace， print and knitted fabrics； com- puter embroidered items； fashionable jersey； high-end Tencel cotton， Tencel linen weaving and pure linen plain weave； and denim fabrics.”

Ms Fang also revealed that some exhibitors will feature functional fabrics， for which the Taiwan textile industry is world renowned. “Functional fabrics have long been the strength of Taiwan. In recent years， our advancing technologies and products have received a surge of praise at all kinds of international textile trade fairs，” Ms Feng outlined. “In particular， moisture absorbing， antibacterial and temperature-regulating fabrics have highly impressed buyers. We believe our products can add extra value to Chinese buyers as well as upgrade their brands image.”

Intertextile Pavilion Shenzhen is organised by Messe Frankfurt （HK） Ltd.； the Sub-Council of Textile Industry， CCPIT； the China Textile Information Centre； and the Shenzhen Garment Industry Association.