放眼全球新開業(yè)的頂級(jí)酒店當(dāng)下都在打造純正感。它不同于創(chuàng)新性，是一種更高級(jí)別的雕琢，不僅形于外，還要誠(chéng)于中。

純正感的體現(xiàn)可以從酒店的建筑規(guī)劃滲透到室內(nèi)設(shè)計(jì)的方方面面：23年前建造的巴厘島金巴蘭四季度假村至今看起來(lái)仍與一座典型的巴厘島村舍別無(wú)二致，隨處可見當(dāng)?shù)仫L(fēng)格的屋舍和戶外稻草捆，即使在最近完成的翻新改造中，室內(nèi)設(shè)計(jì)團(tuán)隊(duì)Jaya International也做了大量工作得以保存建筑的精髓并有所提升，因此，住在這里的客人醒來(lái)時(shí)從不用擔(dān)心身在何處，此謂酒店形于外的純正。

類似的榜樣不勝枚舉，安縵恐怕是最為純粹的大家了，且不必說(shuō)沿不丹全境分布的五處房舍構(gòu)成一家Amankora酒店為客人所帶來(lái)的無(wú)敵親臨感，就是3月1日剛于日本開業(yè)的第二家安縵酒店Amanemu汲取的日式民家建筑的醇厚原味，也令業(yè)界驚嘆了一把日本溫泉的樸素與自然之美，塑造純正感的功力可謂登峰造極。

英國(guó)室內(nèi)設(shè)計(jì)翹楚G.A Design新近完成的卡薩布蘭卡四季酒店則在細(xì)節(jié)之處無(wú)所不用其極。以摩洛哥傳統(tǒng)集市作為靈感來(lái)源，利用本地民間手工技藝在酒店空間中深刻復(fù)現(xiàn)地域特色，堪稱摩洛哥文化與藝術(shù)的精髓附體，為客人帶來(lái)一處既可休憩靈魂，又能親身感受卡薩布蘭卡的完美目的地。

然而，純正不僅僅存在于酒店的硬件，對(duì)客人的服務(wù)也必須純正。金巴蘭四季度假村的神龕數(shù)量比四季旗下的酒店數(shù)量都要多，每一座神龕背后都有一個(gè)故事，酒店便為客人開設(shè)神龕之旅，酒店還提供參觀雕塑的文化藝術(shù)之旅，這些服務(wù)皆向客人生動(dòng)展現(xiàn)了當(dāng)?shù)厝嗣竦木褚庀笈c生活場(chǎng)景，此謂酒店誠(chéng)于中的純正。

對(duì)城市商務(wù)酒店而言，純正服務(wù)同樣重要，一次呈現(xiàn)本地美味的用餐或是放置在客人枕邊的伴手禮，都是客人體驗(yàn)本地文化的一扇窗。

Around the world， all the newly opened top-end hotels are commi?ed to building authenticity. It is something di erent from innovation； instead， it is refinement at a higher level， which embodies not only the outer form， but also the inner sincerity.

The sense of authenticity can be reflected in every aspect from a hotel's architectural planning to its interior design： Four Seasons Resort Bali At Jimbaran Bay was built 23 years ago， but it still looks no different than a typical Bali village co?age， where local style houses and outdoor straw bales are visible everywhere. Even during the recently completed renovation， the interior design team Jaya International also made a great eff ort to preserve and even elevate the architectural structure. Therefore， the guests staying there never worry about where they are when they wake up. is is just the authenticity of a hotel's

outer form.

Such examples abound， and the authority among them is none other than the Amanresorts International. Just feel the presence brought to you by Amankora that comprises fi_x001D_ve lodges do?tted across Bhutan； and Amanemu， a second Amanresorts that just opened in Japan on March 1. Amanemu captures the simplicity of Japanese home building and honors the natural beauty of hot springs， creating an unprecedented sense of authenticity.

Recently， the British interior design leader G.A Design has completed Four Seasons Hotel Casablanca， excelling in every detail. Using the traditional market in Morocco as a source of inspiration， and reproducing regional characteristics in the hotel space by local craftsmanship， it can be said that the hotel fuses the art and culture of Morocco， allowing the guests to rest their souls and experience the perfect destination Casablanca.

However， authenticity exists not only in the facilities of a hotel， but also in the services. The shrines at Four Seasons Resort Bali At Jimbaran Bay outnumber the hotels of the group. There is a story behind each shrine， and the hotel can lead the guests on a tour of sculptures. The tour shows the guests the spirit and life of local residents. Such is the authenticity of inner sincerity.

For urban business hotels， authenticity in service is equally important. Whether it be a delicious local meal or a complimentary souvenir beside the guest's pillow， these act as a window for the guests to experience local culture.

The sense of authenticity is becoming the soul of a truly excellent hotel.