【摘要】信息流是供應(yīng)鏈管理的重要環(huán)節(jié)，那么如何調(diào)動供應(yīng)鏈成員進(jìn)行信息共享，增加供應(yīng)鏈成員的收益成為關(guān)鍵。本文研究的是在零售商為主導(dǎo)的背景下，通過建立由零售商和供應(yīng)商組成的兩階段供應(yīng)鏈模型，在激勵機(jī)制的條件下促使供應(yīng)商和零售商進(jìn)行信息共享，最終實(shí)現(xiàn)雙方成員達(dá)到共贏。

Abstract：The flow of information is an important link in supply chain management .The focus of this problem is how to incentive the members of supply chain to share their information and Increase revenue. Under the background of retailer dominated and with a two-echelon supply chain as the object of the research， we should encourage suppliers and retailers to share information to realizing“win-win”for members of supply chain.

【關(guān)鍵詞】供應(yīng)鏈管理；信息共享；零售商主導(dǎo)；激勵

Keywords： supply chain management； information sharing； Retailer-led； incentive