德國沃爾夫斯堡汽車城的Level Green - 可持續(xù)概念展廳

LEVEL GREEN

項(xiàng)目性質(zhì)：沃爾夫斯堡汽車城互動(dòng)展覽

項(xiàng)目地點(diǎn)： 德國 沃爾夫斯堡

受邀競(jìng)賽： 2007， 一等獎(jiǎng)

建成時(shí)間： 2009

建筑師： Jan-Christoph Stockebrand

攝影： Uwe Walter / Autostadt

Function： Interactive permanent exhibition for the Autostadt Wolfsburg

Location： Volkswagen GroupForum 1st Floor， Autostadt Wolfsburg， Germany

Invited competition： 2007， 1st Prize

Completion： 2009

Project architect： Jan-Christoph Stockebrand

Photographer： Uwe Walter / Autostadt

可持續(xù)利用全球資源的個(gè)人責(zé)任感，繼續(xù)在普通消費(fèi)者的生活中發(fā)揮著越來越重要的作用。在此背景下，德國沃爾夫斯堡汽車城委托J. MAYER H.建筑師事務(wù)所和柏林Art+ COM新媒體公司聯(lián)合開發(fā)以可持續(xù)發(fā)展為主題的永久性展廳。

LEVEL GREEN展廳于2009年6月4日開放，占地約1000平方米，出色的詮釋了關(guān)于可持續(xù)性發(fā)展的一系列復(fù)雜概念，并將其轉(zhuǎn)化為有形展示手段，為用戶提供一個(gè)獲取相關(guān)信息的平臺(tái)。眾多相關(guān)主題旨在展開該概念的各個(gè)方面，同時(shí)創(chuàng)造適用不同感知層次參觀者的信息環(huán)境。

由于需要根據(jù)最新科學(xué)發(fā)現(xiàn)不斷進(jìn)行重新評(píng)估，“可持續(xù)發(fā)展”始終是一個(gè)模糊抽象的名詞。LEVEL GREEN展廳的建筑設(shè)計(jì)以該話題的相互依賴性為出發(fā)點(diǎn)，并將該特性比喻成網(wǎng)絡(luò)。展廳的單一元素連接成類似于連續(xù)有機(jī)體的統(tǒng)一結(jié)構(gòu)，里面容納所有內(nèi)容和技術(shù)設(shè)備。

作為對(duì)環(huán)保消費(fèi)意識(shí)日趨強(qiáng)化的最突出標(biāo)志之一，取眾所周知的PET標(biāo)志為切入點(diǎn)，據(jù)此形成包羅萬象的網(wǎng)絡(luò)寓意。從最初的二維標(biāo)志擴(kuò)展到三維，并通過一系列逐步完成的操作創(chuàng)建一個(gè)復(fù)雜的結(jié)構(gòu)，便于以空間的形式反映所述主題的抽象屬性。

該展廳的訪問深度不是采用線性方法確定，而是非線性邏輯方法確定，這種互動(dòng)式充滿怎樣打開空間的懸念。垂直元素界定展廳內(nèi)不同區(qū)域卻沒有嚴(yán)格分開它們，讓參觀者有邊玩邊發(fā)現(xiàn)的想法進(jìn)行體驗(yàn)。

經(jīng)過一個(gè)階段的廣泛材料研究后，決定根據(jù)結(jié)構(gòu)和幾何需求使用具有不同厚度的易加工中密度纖維板（MDF）執(zhí)行設(shè)計(jì)。中密度纖維板材質(zhì)經(jīng)過特殊處理，以滿足這個(gè)項(xiàng)目需要的防火（B1）等級(jí)要求。為了保證建筑的結(jié)構(gòu)性能，用鋼結(jié)構(gòu)加固所有垂直元素并用螺栓固定在混凝土地板上。經(jīng)過各種測(cè)試，最后用丙烯酸型汽車漆執(zhí)行彩涂，保證高可用性，同時(shí)滿足嚴(yán)格的環(huán)保法規(guī)。彩涂由本地公司以汽車行業(yè)通用的高品質(zhì)標(biāo)準(zhǔn)量身定制完成。

互動(dòng)媒體墻的信息顯示基于兩種主要格式：感性層面的形象化數(shù)據(jù)和統(tǒng)計(jì)顯示，以及針對(duì)話題的不同方面進(jìn)行深入解釋的觸摸屏（參觀者以觸摸的形式訪問數(shù)據(jù)，了解概況之后可以決定訪問深度以及哪些需要了解的話題）。前者旨在喚起參觀者最初的興趣，以數(shù)據(jù)雕塑或樣例的形式放置在展覽空間內(nèi)。后者采取黑色觸摸屏面的形式作為互動(dòng)或信息載體，媒體形式無縫結(jié)合到由 J. MAYER H 建筑師事務(wù)所設(shè)計(jì)的展示空間內(nèi)部結(jié)構(gòu)中定義不同的區(qū)域的垂直元素。

必要的技術(shù)設(shè)備也集成到設(shè)計(jì)的展示空間，只以抽象的形式出現(xiàn)，如發(fā)光的線條或彩繪的罩子。

至于話題方面，該展廳主張科學(xué)研究和利用最新的技術(shù)發(fā)展成果為未來生存的必需品。這種觀點(diǎn)的代表為大氣環(huán)境話題展區(qū)，其中的物理和數(shù)字空間相得益彰，進(jìn)行淺顯易懂的講述。

Personal responsibility in the sustainable use of global resources continues to play an increasingly important role in the life of the average consumer. In this context， the offices of J. Mayer H. Architects and Art+Com Berlin were commissioned to develope a permanent exhibition on the topic sustainability for the Autostadt in Wolfsburg, Germany.

The exhibition level green was opened on the 4th of June 2009 and encompasses approximately 1000 m2，the exhibition renders this highly complex topic tangible, providing for an aesthetic access to information. In so doing, it seeks to unfold the various aspects of the topic while creating an information environment that addresses the visitor on different sensual levels.

subject to constant re-evaluation based on the latest scientific findings， the term sustainability is characterized by a high degree of complexity. The architectural design of lEVEl gREEn takes the numerous interdependencies of the topic as a starting point and translates this quality into the metaphor of the web. Similar to a continuous organism, the single elements of the exhibition are connected into one homogenous structure that houses all content and technical installations.

As one of the first prominent signs of the growing consciousness for environmentally friendly consumption，the well known PET-sign was taken as a starting point from which the metaphor of the extensively branched web was developed. This originally 2-dimensional sign was extended into the third dimension and through a series of step by step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level.

The dramaturgy of the exhibition is not determined by a linear approach but one of nonlinear logics， opening the space for a more ambiguous experience. Vertical Elements define different areas within the exhibition without strictly separating them, allowing the visitor’s experience to be carried by the idea of playful discovery.

After a phase of extensive material research, the design was executed by the use of easily processed wood composite sheets （MdF） with varying thickness according to the structural and geometrical demands. The MdF-Material is specially treated to meet the fire rating requirements （b1） necessary for this project. In order to guarantee the structural performance of the construction, all vertical elements were reinforced with a steel structure and bolted to the concrete floor. After various testing， the colour coating was executed with acrylic-based car paint, developed to guarantee high usability while meeting strict environmental regulations. The painting was done by local firms accustomed to high quality standards common in the automobile industry.

The concept for the display of information is based two main formats： the object-like display of data and statistics on a more sensational level and touch sensitive surfaces for in-depth explanations on different aspects of the topic. designed to evoke the visitors initial interest， the first are placed within the exhibition space in the form of data sculptures or sample objects. The latter take on the form of black surfaces for interaction or information carrier and are seamlessly integrated into the vertical elements which define different areas within the space.

Necessary technical installations are also integrated into the design and appear only in the abstract form such as glowing lines or painted covers.

As far as the subject matter is concerned， the exhibition lEVEl gREEn argues for scientific research and the use of latest technological development as necessities for survival in the future. This point of view is represented as an atmospheric environment, in which physical and digital spaces complement each other, creating one common narrative.