蘇靖淋 申麗

摘要：在中國(guó)電子商務(wù)交易規(guī)模已達(dá)13萬(wàn)億規(guī)模，支持電子商務(wù)蓬勃發(fā)展的物流系統(tǒng)，是電子商務(wù)企業(yè)需要客觀面對(duì)且認(rèn)真研究的課題。文章重點(diǎn)分析B2C電子商務(wù)企業(yè)的現(xiàn)狀及發(fā)展所面臨的物流問(wèn)題，并對(duì)當(dāng)下主要物流模式進(jìn)行比較分析，并試圖利用分析工具進(jìn)行數(shù)據(jù)擬合分析，以期建立相關(guān)數(shù)學(xué)模型，為電子商務(wù)企業(yè)選擇物流模式提高決策依據(jù)。

關(guān)鍵詞：B2C電子商務(wù)；物流模式；比較分析

中圖分類號(hào)：TP393 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1009-3044（2015）05-0280-02

Comparative Study of Enterprise Logistics under Electronic Commerce Mode

SU Jing-ling， SHEN Li

（City College of Science and Technology， Chongqing University， Chongqing 400000，China）

Abstract： Chinas e-commerce market has sized to 13 trillion in 2014. Keen on this， developing logistics as a necessary part of the e-business， has received the unprecedented impact. It is an urgent task that e-commerce has to face unbiased and do some researches careful. This paper focus on the modern logistics by using the tools of data fitting analysis， setting up mathematical model and drawing the relevant charts to analyzing the present situation of the B2C e-commerce enterprises and logistics problem as well as comparing all the most important kinds of logistics modes.

Key words： B2C e-commerce enterprises； logistics modes； mathematical model