近日,德國(guó)展覽也協(xié)會(huì)(AUMA)發(fā)布了《2014年德國(guó)展覽行業(yè)報(bào)告》。報(bào)告顯示,雖然面對(duì)傳統(tǒng)和現(xiàn)代數(shù)字化通信方式的強(qiáng)大壓力,德國(guó)的展覽業(yè)仍有很大的增長(zhǎng)空間。有176個(gè)展會(huì)的展商人數(shù)平均增長(zhǎng)1.5%,國(guó)際展商人數(shù)增長(zhǎng)為5.2%。該報(bào)告還詳細(xì)探討了德國(guó)展覽業(yè)的發(fā)展情況以及未來(lái)展望,并論述了AUMA作為德國(guó)展覽業(yè)代表的職能。(蘇希玲)
泰國(guó)會(huì)展局:保持對(duì)泰國(guó)會(huì)獎(jiǎng)環(huán)境的信心
近日,泰國(guó)會(huì)展局宣布將采取六條緊急措施,為在泰國(guó)進(jìn)行會(huì)獎(jiǎng)活動(dòng)的主辦方和游客提供協(xié)助。會(huì)展局也再次強(qiáng)調(diào),截至10月份在泰國(guó)舉辦的會(huì)展活動(dòng)目前沒(méi)有任何一場(chǎng)被取消,所有的重大活動(dòng)也在正常推進(jìn)。
經(jīng)確認(rèn),2015年8-10月,將有72場(chǎng)會(huì)獎(jiǎng)活動(dòng)在泰國(guó)舉行,參會(huì)代表76,608名。這些活動(dòng)目前沒(méi)有任何取消的消息,會(huì)展局相信有能力保持外界對(duì)泰國(guó)會(huì)獎(jiǎng)環(huán)境的信心以及這些活動(dòng)會(huì)順利舉辦。(周露)
法蘭克福車(chē)展:“移動(dòng)互聯(lián)”
2015第66屆法蘭克福車(chē)展于9月17-27日隆重舉行,主辦方德國(guó)汽車(chē)工業(yè)協(xié)會(huì)明確提出以“移動(dòng)互聯(lián)”作為展會(huì)宣傳主題,并將這一主題滲透于展會(huì)整體運(yùn)營(yíng)中。
今年的法蘭克福車(chē)展依然是性能車(chē)和首發(fā)車(chē)的主場(chǎng),但主辦方單獨(dú)辟出一個(gè)名為“新移動(dòng)世界”的展館以及總面積3萬(wàn)平方米的場(chǎng)外展區(qū),展示與移動(dòng)互聯(lián)相關(guān)的內(nèi)容。(夏雪)
AUMA publishes “German Trade Fair Industry Review 2014”
The trade fair medium continues to be in demand, particularly in Germany, despite intense competition from both traditional and digital instruments of communication. The 176 international and national trade fairs achieved on average a 1.5% increase in the number of exhibitors; the number of foreign participants grew by 5.2%. These are some of the findings of the 2014 Trade Fair Industry Review, which the association of the German Trade Fair Industry (AUMA) has now published.
Confidence in Thailand
The?Thailand Convention and Exhibition Bureau (TCEB)?has announced six immediate measures with the emphasis on providing assistance and maintaining confidence among MICE organisers and travellers attending events in Thailand. The Bureau is also reiterating that until October 2015 no MICE events will be cancelled and assuring that all key events are still on track. During August to October 2015, the number of MICE events confirmed to be held in Thailand is totalled at 72 events with 76,608 delegates, generating revenue of 6,600 million baht. No events scheduled to be held in Thailand during this time will be cancelled or postponed. TCEB is confident that its ability to facilitate and maintain confidence among MICE organisers and travellers will help them keep all MICE events on track.
Mobile Connectivity
The 66th IAA Cars Frankfurt/Main, which took place from 17 to 27, September in Frankfurt, came with the theme of Mobile Connectivity. The organizer also put it into the operation of the exhibition. This was the first time that top car trade fairs in the world to clearly proposed the slogan of mobile application.
The organizer of the exhibition VDA set up a special section of 30,000 square meters. In this section, about 180 exhibitors and 46 cars showcased latest use of mobile application in the car industry.