許曉峰

(河北聯(lián)合大學(xué) 體育部，河北 唐山063009)

Study route of western Sports Education media is represented in three dimensions. Firstly, practice root, practice origin. Theory works derived from researchers’ summary, abstract and logic thinking through practical experience, generally expressed as memoirs, dialogues, media experience summaries and theoretical writings written by Sports Education media workers with strong social influence. Typical represents are George Castle, Eileen Kennedy etc., George Castle worked in baseball Sports Education journalism for almost ten years for the Times of Northwest in Indiana, has rich practical experience of Sports Education news, has written seven research works related to Sports Education, take media roles as reporter, editor, Sports Education news principal etc.,clearly knows the operation of American baseball media, the political forms and inside stories.

The study route is close to the reality of Sports Education media,and has a strong practical guidance and maneuverability (seamless intersection of theory and practice). “Sports Education in American Films” is a milestone in his Sports Education film studies, after a certain theory level of Sports Education film studies, turned into Sports Education media conspectus, media politics and other similar research.After long time following, sustained in-depth study, cooperated with phenomenon observation and experience summary, this study route has a strong significance to guide practice with theory.

Theoretical writings are placed in big theoretical background by researchers (parent discipline study and interdisciplinary cross-studies),derived from combination with subsection empirical research, generally appearing as Sports Education issues study at theoretical level of parent disciplines, or even directly study culture, sociology, history,communication and other parent disciplines subjects (research papers published in parent disciplines), broader significance framework constructed on the basis of large theoretical background only have theory conviction when combined with subsection demonstration, and legalization through empirical exploration of Sports Education media research subsection of newspaper, magazine, film, television, news, advertising,Internet and so on. Typically include Raymond Boyle, David Rowe and others, in 1995, Raymond Boyle got Ph.D. in Stirling University, UK, with thesis “Soccer and Cultural Identity:the case of Glasgow and Liverpool”.

Opening ceremony is highlight of the Olympic Games, is cultural feast to show one’s own, a perfect presentation of grand opening ceremony of Olympic Games is the core of television operation. Somewhat critical Chinese entices were not satisfied by CCTV version of the Olympic opening ceremony live, appeal the audience to watch the BBC,NBC versions of the Olympic opening ceremony live. This phenomenon mapped out that there are some gaps between Chinese Sports Education media practice and western Sports Education media practice in media technology, operation system, shooting techniques and other aspects. It’s very important for process promotion of Chinese Sports Education media practice to profoundly understand the importance of theoretical learning of Sports Education media. Sports Education and media are active in the culture field, committed to the development of mass culture and ideology construction. Placed in areas of general culture, Sports Education media is integral part of human splendid culture, is performance form of human historical memory. Based on the global - regional practice paradigm.

Before more than a hundred of years, if a country desire selfimprovement, it should translate more western books; if a student desire independence, he should read more western books. Learning, innovation and development of Chinese Sports Education media theory and practice should also consult to historical experience and cutting-edge practice of western Sports Education media, take post advantage of academic study in developing countries, mobilize academic enthusiasm of Sports Education media workers, academics, teachers, graduate students, amateur researchers, effectively allocate human resources, found translation community/alliance of Sports Education media study, systematically translate and introduce historical literature and cutting-edge outcomes of western Sports Education media, thus innovate and transcend existing theory and practice, create localized and characteristic theoretical framework and running system of Sports Education media. China has huge research groups of Sports Education media, universities have set up majors as Sports Education news, Sports Education information technology and so on, Sports Education Humanities and Social Science Bases of General Administration of Sports Education of China founded throughout the country,the newly added Sports Education media practitioners,professional researchers and teachers, enrollment spawned a large number of postgraduate,only lack of convener(institutions)and running system.

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