Crossbows

Brand story

1707, a boy named James Simba was born in Crewe, a small town in Cheshire, England. Influced by his father, a locally famous craftsman, James had strong hands-on ability when he was a child that often made and repaired clocks with his father in spare time, to increase household income.

In 1720, 13-year-old James became an apprentice of John Harrison by chance, a famous English clockmaker who invented the marine chronometer. Under the guidance of Harrison, James’ crasftsmanship got rapid progress, and it’s said that he could make any timepieces he'd just had a look.

James left Harrison in 1732 when he was 25 years old, and returned to his hometown where he was still devoted to the R&D of timepieces. The clocks and watches made by him had superior quality and high precision & accuracy, as well as exquisite decoration and ingenious design, which were, regarded as perfect in the accurate timepieces made in England, sought after by the English aristocracy in those days.

James Simba passed away in 1779, but his excellent techniques and his pursuit for meticulousness and perfection have been handed down from generation to generation in Crewe, later known as Crossbows Spirit.

In the mid-19thcentury, Crewe of Cheshire got known to the world for its new role as a large railway hub of England, which thus attracted a large number of businessmen. An English merchant engaged in the production and distribution of lenses therefore decided to create a lens brand named Crossbows in memory of the extraordinary craftsmanship of James Simba, owing to his special love for the timepieces made by the master as well as his story, spirit and excellent skills.

Crossbows has been initially committed to the production of the most sophisticated progressive lens, applying professional optical design into each piece of product that brings the clearest and most comfortable visual experience to all lens wearers. With the technical development, Crossbows has gradually become a synonym of progressive lens, which also enjoys a high reputation in the world for its complete production lines of Rx lens.

克魯·視寶

【品牌故事】

1707年，一個名叫詹姆斯·視寶（James·Simba）的男嬰誕生在英國西北部柴郡（Cheshire）克魯（Crewe）這個小鎮(zhèn)。他的父親是當(dāng)?shù)胤浅Ｓ忻墓そ?，在父親的熏陶下，詹姆斯從小就動手能力極強，常在閑暇之時隨父親制造和修理時鐘以補貼家用。

1720年，年僅13歲的詹姆斯在一次偶然的機會下有幸拜航海精密計時器的發(fā)明者、英國著名鐘表大師約翰·哈里森（John Harrison）為師，在名師的精心指導(dǎo)下，詹姆斯技術(shù)突飛猛進。據(jù)說，凡是他所看過的鐘表、計時器，都能夠做出來。

1732年，25歲的詹姆斯告別師父回到家鄉(xiāng)克魯鎮(zhèn)，繼續(xù)醉心于鐘表研制，他裝配出的鐘表不僅精密準確、品質(zhì)優(yōu)良，且均裝飾華美，精巧絕倫，許多英國貴族在當(dāng)時都對其制造的鐘表愛不釋手，追捧不已。其裝制的鐘表在整個英國被認為是精準時鐘中的完美之作。

1779年，詹姆斯因病逝世，但他卓越的工藝與精湛的技術(shù)，以及追求縝密、嚴謹、精益求精的精神卻影響了一代又一代的克魯鎮(zhèn)人，被后人稱為“克魯·視寶精神”。

19世紀中期，柴郡克魯鎮(zhèn)因成為英國鐵路的大型中轉(zhuǎn)站而聞名于世，吸引很多商人在此聚集、謀生。一位從事鏡片生產(chǎn)制造與銷售的英國商人因?qū)φ材匪怪谱鞯溺姳硖厍橛歇氱?，亦為他的故事和精神所吸引，更為他精湛的技藝所折服，決定打造一個名叫“克魯·視寶”品牌的鏡片，以此來紀念詹姆斯巧奪天工的技藝。由此，克魯·視寶品牌在英國應(yīng)運而生。

克魯·視寶品牌最初致力于生產(chǎn)最精密的漸進多焦點鏡片，將專業(yè)的光學(xué)設(shè)計融入到每一片漸進多焦點鏡片中，讓視物更真實，為佩戴者帶來最舒適、完美的視覺體驗。隨著工藝的不斷更新，克魯·視寶鏡片不僅成為漸進多焦點鏡片的代名詞，更覆蓋到光學(xué)鏡片的所有車房產(chǎn)品領(lǐng)域，享譽世界。

憑借先進的經(jīng)營理念、雄厚的資本實力、完美的市場策劃、優(yōu)秀的銷售團隊等優(yōu)勢，上海延皓露光學(xué)最終擊敗競爭對手，從多家光學(xué)企業(yè)中脫穎而出，獲得克魯·視寶品牌在中國地區(qū)的獨家代理權(quán)。上海延皓露光學(xué)有限公司堅持以“精工細作·健康舒適·私人定制”為發(fā)展理念，致力于將克魯·視寶打造成專業(yè)車房品牌，這與克魯·視寶品牌文化及精神不謀而合，二者強強聯(lián)合，勢必會揭開中國車房片發(fā)展史上嶄新的一頁！

上海延皓露光學(xué)有限公司將以打造東方人專屬的個性化定制鏡片為己任，繼續(xù)發(fā)揚“克魯·視寶精神”，將克魯·視寶生產(chǎn)的先進的、健康的、舒適的、個性化的車房鏡片引入國內(nèi)，為消費者提供最優(yōu)的佩戴體驗和視覺享受，引領(lǐng)鏡片發(fā)展新潮流！