Dr. Ng Kai Lun has built a worldwide business empire since 1989. During his twenty-three years of investment experience， Dr. Ng assumed the responsibility in promoting the cultural and economic exchanges between China and other foreign countries， and improving the image of Chinese companies and merchants.

Bearing a sustainable development concept in his mind， Dr. Ng not only concentrates on doing business， but also devotes himself to programs for the public’s benefit. Dr. Ng says what he has done， and what he is doing now are all for the next generation. In his view， it is of greater importance to teach them how to succeed than to give them a ready fortune. It is his insightful concepts and perseverant efforts that contribute to his achievements.

Brand building: bridging China and the world

When referring to Smart Group International， Dr. Ng says he is always trying to make a predominant and powerful brand， with an attractive commercial value.

Though his great grandfather went abroad as a railway construction worker long ago in the United State， Dr. Ng has never forgotten his roots in China. With a strong affection for his motherland， Dr. Ng always says he represents the image of Chinese entrepreneurs wherever he goes around the globe. If misunderstandings about China arise， he would explain patiently about the Chinese culture and endeavored to collaborate in a friendly way. Dr. Ng hopes foreign companies will regard Smart Group as a qualified Chinese enter- prise， and believe in its expertise and reputation.

Having noticed the bottleneck of Chinese enterprises’ development， Dr. Ng began to make efforts to bridge China and the world together by enhancing mutual understandings.

Six years ago， Dr. Ng started his investment career in the mainland. Having rich investments and management experiences in foreign markets such as within Hong Kong and Canada， Dr. Ng introduced modern management models and advanced ideas into the market of mainland China. When some Chinese companies were making profits by reducing the cost， Dr. Ng taught his partners how to build a reliable brand by improving quality and marketing efficiency. One of the keys to his success is his professional faculty team with international backgrounds. These people know well about what Chinese companies lack and need; therefore， they can provide personalized suggestions to help them in brand building， both financially and strategically.

In Dr. Ng’s mind， understanding is the very basis of cooperation. His mission is to build high quality Chinese brands that operate with integrity around the world.

Education: the aim， as well as the approach

“Knowledge can alter one’s fate， while education can change the future of the nation，” Dr. Ng told the reporter.

When Smart Group International was incorporated in Hong Kong in 1989， it was a small consulting company specialized in education. Due to his personal experience， Dr. Ng knows well about the importance of learning， as well as overcoming the difficulties encountered in learning abroad. By helping others to get qualifications without going overseas， Dr. Ng gradually proved his ideas that education was the aim of doing business; in the meantime， it was also a great opportunity to cultivate talents.

“An outlet is determined by the mind，”Dr. Ng said， “the best way to change the mind is to learn from the best.” His goal is to get people inspired about creative business ideas， new concepts， strategies and models by means of absorbing from his speeches and watching video on courses given by related experts. In his opinion， it is of great significance to pass on experiences from generation to generation.

As his business grew， Dr. Ng invested most of the money to set up educational foundations， including Smart Group Culture and Education Foundation， PDI Institute for Entrepreneurs Society， Smart SOHO Multi-Cultural Business General Association and his other businesses.“The aim of doing business is not to make money unceasingly， but to foster younger entrepreneurs，” Dr. Ng said. In the courses and activities provided by the foundation， successful businessmen would share their experiences in hopes to inspire other entrepreneurs.

What’s more， education is an investment with high returns because talents are the most important factors for the success of an enterprise. Keeping these beliefs in his mind， Dr. Ng has done a lot in educational investment during the past years.

Technological media: efforts to facilitate people’s life

When most Chinese people were making a living by traditional trade patterns， Dr. Ng introduced computers to enterprises twenty years ago. When people were benefiting from the internet， Dr. Ng began to explore the deeper integration of traditional lifestyles and modern technology. When people were enjoying the results of modernization and globalization， Dr. Ng started to study approaches to relieve the pressure. Dr. Ng’s unique insights and accurate judgments along with constant innovation have facilitated people’s lives with modern technology.

The first thing he did when he came to the mainland China six years ago was to cooperate with ChinaCnTV. com. With his advanced experience in developed countries， Dr. Ng， together with his team， began to construct a“triple play” and tried to unlock the full potential of network convergence.

Later， Dr. Ng began to develop comprehensive channels related to people’s daily lives， such as shopping， education， entertainment， finance and so on. This reflected the exploration of e-commerce several years ago. In addition， an interactive channel was created for foreigners， aiming to provide a better understanding of China.

To relieve people’s pressure from living and working， Dr. Ng and his team had worked together to create an innovative music product， “NineDimension Music”， which aimed to resonate with blood so as to refresh and keep balance of human bodies. As a result of stimulating， the potentials of the brain could be fully released.

“Business is realized on the basis of endless creative ideas，” Dr. Ng said. Technology provides various possibilities for innovation， and Dr. Ng will keep excavating the potentials to make everyday life more convenient.

Charity: the destination， also the starting point

“The purpose of business is to make money， and the purpose of making money is to foster the next generation.” Aside from the title of “angel investor”， Dr. Ng is also a philanthropist with concerns for environmental protection， health care， education， etc.

Since a teenager， Dr. Ng has served in multiple charitable organiza- tions such as the Red Cross in Britain and the Lions Club International. When becoming a successful entrepreneur， Dr. Ng dedicates himself in paying back the society. By the founding of China Capital Social Fund Union with branches concentrating on different areas， Dr. Ng is trying to promote the concept of fund culture in order to influence more and more people.

When talking about future plans， Dr. Ng said， he is hoping to build an advanced TV network in rural areas， where， in his view， is the origin and essence of traditional Chinese culture. Through the network， people can get related information about the community in which they are living， and gain important knowledge on the aspects of agriculture， education， entertainment and so on.

What’s more， he wants to demonstrate the splendid culture by making a movie series named “Red Earth”， as well as to attract people’s attention to the demands and problems in the development of these rural areas. By doing so， Dr. Ng hopes to reserve and promote such original ecology of Chinese culture， at the same time， he wishes to make a contribution to improve the living conditions of people in rural areas. A brighter future for both the

company and the world

During the past six years in mainland China， Smart Group International has engaged in the investment of education， technological media， environmental protection and the silver industry， forming an effective and influential service platform with organic systems. In the next few years， Smart Group International will continue to make efforts in these areas with a total budget of 3 billion RMB.

Maybe some people are not looking forward to further investment in such a sluggish economic environment. However， the situation is totally different in Dr. Ng’s eyes. He said with a long-term developmental plan， it is the proper time for investment. It is such unique insights that make Smart Group International outstanding and Dr. Ng successful.