句子：創(chuàng)意禮品越來越受到青年人的青睞。

誤譯：Novel gifts have become more and more appealing to the young people.

正譯：Original gifts have become more and more appealing to the young people.

解釋：“創(chuàng)意禮品”是“富有創(chuàng)造性設計的禮品”。novel 的意思是different from anything known before(與眾不同的), new(新穎的), interesting and often seeming slightly strange(珍奇的)。novel gift 指“與眾不同的、新穎的和珍奇的禮品”，沒有反映出“富有創(chuàng)造性設計”的特點?！皠?chuàng)意禮品”可以譯為 original/originality gift, creative/creativity gift。

“創(chuàng)意”的第一個意思是“富有創(chuàng)造性的設計、想法或構思”，為名詞。英語可以譯為originality, creativity。例如：1. 他大學畢業(yè)后加入一家禮品公司，做創(chuàng)意設計。Upon graduation from the university, he joined a gift company doing originality designing.

“創(chuàng)意”的第二個意思是“提出富有創(chuàng)造性的設計、想法或構思”，為動詞。英語可以譯為to initiate, to create new concepts。例如：2. 這項幫助社區(qū)孤獨老人的活動是由一群大學生創(chuàng)意的。The activity to help the lonely old people in the community was initiated by a group of university students. 3. 這位教授鼓勵他的學生大膽創(chuàng)意。The professor encouraged his students to be bold in creating new concepts.

“創(chuàng)意產(chǎn)業(yè)”，可譯為 creative industry。例如：4. 近年來，文化與創(chuàng)意產(chǎn)業(yè)對北京地區(qū)國內(nèi)生產(chǎn)總值的附加值已大大增長。The added value of the cultural and creative industry to the Beijing regional GDP has greatly increased in recent years.

“創(chuàng)意公司”，可以譯為 creative/creativity company。例如：5. 本創(chuàng)意公司是一家富有創(chuàng)造性的咨詢和點子公司，為各種情況提供創(chuàng)造性想法和解決方案。Our creative company is a creative consulting and idea generation company that provides creative ideas and solutions for every type of situation. ▲

（本欄目供稿：王逢鑫教授）