The elder group holds more brand-loyalty as young consumers aremore likely to embrace new brands from time to time and aremore easily to be persuaded by those "opinion leaders". And womenare more likely appealed to fancy things instead of the product itselfthan man. But, as for me, (a young lady), I prefer to conduct myshopping in some unnamed shops to harvest my own taste, ratherthan crowded in mall to buy the same clothes like others.