摘要:本文對(duì)于航空運(yùn)輸銷售代理業(yè)發(fā)展過(guò)程中所存在的“檸檬市場(chǎng)”現(xiàn)象,進(jìn)行了較為全面的描述。并從經(jīng)濟(jì)學(xué)角度,對(duì)這一現(xiàn)象的成因進(jìn)行了分析。最后利用“信號(hào)發(fā)送理論”提出了治理這一現(xiàn)象的建議。
關(guān)鍵詞:航空運(yùn)輸;銷售代理;檸檬市場(chǎng);信息不對(duì)稱
中圖分類號(hào):F713·36文獻(xiàn)標(biāo)識(shí)碼: A
The Cause of “Lemon Market” in Air Transport Sale and Deputy Business and the Corresponding Solution
Li ling
?。∕anagement Institute,Xi'an Scientific and Technical University)
Abstract: This paper gives a full account of Lemon Mar