歷時(shí)5個(gè)多月的“月球探測(cè)工程標(biāo)識(shí)征集活動(dòng)”不久前在北京揭曉，以中國(guó)書法筆觸抽象地勾勒出一輪圓月、一雙腳印踏臨其上的作品，被確定為中國(guó)月球探測(cè)工程形象標(biāo)識(shí)。這個(gè)標(biāo)識(shí)作者，便是27歲的顧永江。

顧永江是紹興人，設(shè)計(jì)標(biāo)識(shí)折桂使他一夜之間成了媒體競(jìng)相采訪的對(duì)象。日前他載譽(yù)歸鄉(xiāng)作客母校魯迅中學(xué)，他身著迎風(fēng)飄逸的大衣，背著休閑挎包，看上去十分灑脫，眼中透著幾分沉著和執(zhí)著。

顧永江并非學(xué)美術(shù)出身，其設(shè)計(jì)的標(biāo)識(shí)為何能在眾多作品中勝出?他說(shuō)，他是學(xué)書法出身的，搞設(shè)計(jì)其實(shí)也有獨(dú)特優(yōu)勢(shì)，因?yàn)槊恳粋€(gè)漢字都是一幅圖畫，這與圖案設(shè)計(jì)有異曲同工之妙。所以對(duì)于一名設(shè)計(jì)師來(lái)說(shuō)，中國(guó)書法里有取之不盡的靈感源泉，自己從書法之鄉(xiāng)出來(lái)，當(dāng)然更有理由用好這份寶貴資源。

“月球探測(cè)工程標(biāo)識(shí)‘月亮之上’的創(chuàng)作靈感，主要得益于我的書法創(chuàng)作和對(duì)漢字形體的琢磨。‘月亮之上’之所以讓人眼睛一亮，主要是這一創(chuàng)作透著漢字形象傳神的精髓，又融入了現(xiàn)代科技精神?！鳖櫽澜缡钦f(shuō)。

長(zhǎng)在書法圣地蘭亭之畔的他，受鄉(xiāng)風(fēng)熏染從小醉心書藝，一有空便鋪紙揮毫。進(jìn)入初中后，他在專業(yè)教師的指導(dǎo)下書藝大進(jìn)，在魯迅中學(xué)讀高中時(shí)，學(xué)校見(jiàn)他對(duì)書法悟性頗高且追求執(zhí)著，特派書法老師對(duì)其專門輔導(dǎo)，并為他舉辦了學(xué)校第一個(gè)學(xué)生書法作品展。在老師鼓勵(lì)下，他在翰墨書海中如癡如醉，暢游不息，即使在緊張的高考復(fù)習(xí)階段，也常抽空習(xí)練。他曾多次在全國(guó)及省市級(jí)書法比賽中獲獎(jiǎng)，其所書的“時(shí)事”二字，曾被全國(guó)性刊物《時(shí)事》雜志作為封面題字錄用。

1997年，顧永江以高分考入北京廣播學(xué)院廣告系，學(xué)習(xí)之暇仍然不忘書藝，常與人切磋，并在京成功舉辦過(guò)“山陰續(xù)墨”個(gè)人書畫展。他擅行草、狂草，廣涉諸體。畢業(yè)后他在上海一家廣告公司工作，從事電視、平面廣告的文案創(chuàng)意，閑暇時(shí)也設(shè)計(jì)一些圖案，還與其兄開(kāi)設(shè)一個(gè)名叫“兩顧茅廬”的設(shè)計(jì)工作室。

國(guó)防科工委月球探測(cè)工程中心于去年8月15日啟動(dòng)“月球探測(cè)工程標(biāo)識(shí)征集活動(dòng)”，他在網(wǎng)上看到這消息后便決定一試身手，但因忙于工作遲遲沒(méi)有動(dòng)手。在截稿的最后一天，他在洗漱時(shí)突發(fā)靈感，決定用篆書表達(dá)登月探測(cè)意念。他認(rèn)為用篆書的“月”字來(lái)表現(xiàn)探測(cè)月球恰到好處，因?yàn)樽w月字圓弧的起筆、輒轉(zhuǎn)和露鋒，正好吻合登月的“繞、落、回”三部曲。深夜，他操筆設(shè)計(jì)竟然感到難以想象的順利，僅用10分鐘就完成了設(shè)計(jì)，就在離截稿不到一小時(shí)之際，他輕點(diǎn)鼠標(biāo)發(fā)出了電子郵件。

在層層評(píng)選中，他設(shè)計(jì)的標(biāo)識(shí)在千余參賽作品中頓時(shí)脫穎而出，在新浪網(wǎng)投票中亦以最高票數(shù)獲得“網(wǎng)絡(luò)人氣獎(jiǎng)”。之后他應(yīng)國(guó)防科工委月球探測(cè)工程中心之邀，與一些評(píng)委及專家進(jìn)行了溝通和交流，并將初稿中弧形的紅色改成藍(lán)色，以寄寓人們探索宇宙的恒久夢(mèng)想，同時(shí)添加了一群和平鴿的視覺(jué)元素。

2月10日，顧永江設(shè)計(jì)的月球探測(cè)標(biāo)識(shí)在萬(wàn)眾矚目中閃亮面世：他設(shè)計(jì)的標(biāo)識(shí)圖案簡(jiǎn)潔明了，用中國(guó)書法的筆觸抽象勾勒出一輪圓月，并有一雙腳印踏臨其上，象征著探測(cè)月球的終極夢(mèng)想，那圓弧的起筆處自然形成龍頭，象征中國(guó)航天如巨龍騰空而起，落筆的飛白由一群和平鴿構(gòu)成，表達(dá)了中國(guó)和平利用空間的美好愿望。整體圖形由一弧兩點(diǎn)巧妙形成古文“月”字，寫意的筆觸旨在傳達(dá)一種探索的信念。

國(guó)防科工委新聞發(fā)言人黃強(qiáng)說(shuō)，這是中國(guó)第一次采用全國(guó)征集的方式為重大航天探索工程設(shè)計(jì)標(biāo)識(shí)。月球探測(cè)工程是有巨大感召力的科技創(chuàng)新工程，工程標(biāo)識(shí)代表著“中國(guó)探月”所昭示的精神力量。

折桂后的顧永江欣喜萬(wàn)分，更有意思的是揭曉那天剛好是他生日。他說(shuō)，這個(gè)生日是有生以來(lái)最富意義的生日，將終身難忘。問(wèn)他對(duì)作品中哪一點(diǎn)最為得意?他答是月弧形中的一對(duì)“小腳”。他說(shuō)：“從小遙望皓月時(shí)總愛(ài)冒出這樣的想法，登上月亮多好啊，這雙‘小腳’恰好給人如在登月的感覺(jué)。雖然我自己不能登上月亮，但親手設(shè)計(jì)的標(biāo)識(shí)能載上月亮，此生可謂無(wú)憾了!”

據(jù)中國(guó)探月首席科學(xué)家歐陽(yáng)自遠(yuǎn)說(shuō)，中國(guó)第一顆探月衛(wèi)星“嫦娥一號(hào)”計(jì)劃明年發(fā)射。現(xiàn)在衛(wèi)星正在進(jìn)行研制正樣階段，全部9種有效載荷都已經(jīng)完成，一個(gè)月后將進(jìn)行統(tǒng)一聯(lián)調(diào)和安裝調(diào)試。這9種有效載荷包括立體相機(jī)、測(cè)高儀、光譜儀、微波探測(cè)儀等。他還透露，探月衛(wèi)星上的八大系統(tǒng)將在今年全部完成，今年年底前將完成總裝，進(jìn)入待命階段，“也就是說(shuō)，到年底前最終的衛(wèi)星就已經(jīng)出來(lái)了。”

顧永江對(duì)筆者說(shuō)：“我從小喜歡望月，我母親名字里也有個(gè)月字，我設(shè)計(jì)的作品能成為國(guó)家月球探測(cè)標(biāo)識(shí)，也許我這一生與月亮有緣!”

Specials

Calligrapher's Inspiration for Moon Exploration

By Jin Aosheng

In a nationwide competition for making the best logo for China's lunar exploration program， Gu Yongjiang was the winner. His design features a full moon with a pair of footprints， all elegantly and abstractly expressed in typical Chinese calligraphic brushstrokes.

Gu， 27， is from Shaoxing， Zhejiang Province. Winning in the nationwide logo competition has turned him into a media star. An experienced calligrapher， he works as an art designer for a Shanghai-based advertising agency. It was exactly his knowledge of calligraphy that gave him an edge and inspired him to excel in the contest. Calligraphy helps him to express himself in a unique way. According to Gu， each Chinese character is a painting and a profound knowledge of Chinese characters can help achieve the same graphic effects as does graphic design.

He said that he was mainly inspired by his understanding of Chinese characters in trying to come up with an original image for the lunar exploration program. The eye-opening effect of the image stems from a vivid expression of the Chinese character '月meaning the moon and a masterful integration with the essence of modern science and technology.

It is no wonder that Gu has such a profound understanding of Chinese characters given that he grew up near Orchid Pavilion， a Mecca for all Chinese calligraphers. While in middle school， his talent and passion for calligraphy caught the attention of his teachers. Under the guidance of professionals， he made rapid progress. The school held the students?first solo exhibition for him in his senior high school years. As a student， he won a few prizes in calligraphic competitions at national， provincial and municipal levels. In 1997， he entered Beijing Broadcasting Institute and majored in advertising. Since graduation， he has been working in Shanghai.

Last August， a national competition started for a logo for China's moon exploration program. Gu learned the news on the Internet and decided to try his luck. However， he did not start until the last day before the deadline. While brushing his teeth that morning， he suddenly hit upon the idea of epitomizing the Chinese moon adventure in the Chinese seal character style. The inspiration was great， for the character of “月 written in that style coincidentally depicted the actions of the future moon explorer: orbiting around the moon， landing on it， and coming back to earth. He started the creative process at night which went most smooth. He completed the design barely in ten minutes and sent it off by email less than an hour before the deadline.

Gu's design stood out from thousands of candidate works through appraisals at various levels. It won the hearts of fans in a public survey at sina.com， China's number one internet website， before the official announcement. Gu was invited to Beijing to make some modifications after consulting with experts and jurors of the competition. He made some minor changes and added a group of doves.

On February 10， 2006， the logo designed by Gu was announced as winner of the competition and unveiled officially. The simple design graphically expresses the Chinese dream of exploring the deep space for peaceful purposes. A spokesman of the Commission of Science， Technology and Industry for National Defense observed that it was the first time the Commission had ever held a nationwide solicitation for a logo for such an epoch-making project.

Gu's ecstasy doubled especially because the prize-wining day fell on his birthday. What could have been better than this special birthday gift? The most unforgettable birthday he's ever had， Gu said. \"I will never forget it，?he continued to say. He said the best part of his winning design was the tiny footprints. \"I dreamed of going to the moon when I was a kid. The footprints can best express my longing and give me a real sense of being there. Probably I will never go to the moon， but my design will. This thought drives away my regret of never being able to get there.?The moon explorer is now under construction and is scheduled to blast off in 2007.

(Translated by David)