【Abstract】：Different countries because of different cultural background， has formed the different design style. In China formed a tradition of \"Chinese wind\"， and profound Chinese traditional elements.

【Key words】： traditional text elements； Chinese wind； aesthetic

Traditional art style of the Chinese nation， it is unique to the Chinese nation， it plays a vital role in the modern design. In our country， our country is to blow a Chinese wind， this kind of style the design community has with China and the world.

1. The overview of traditional Chinese text elements

The Chinese traditional moral text element has its own culture， convey the unique spiritual connotation， show the different visual aesthetic， sending out the strong Chinese flavor， embodies the unyielding spirit， showing rich and colorful forms.

2. Traditional Chinese unique aesthetic text element in modern design

Text is every nation， every country inherent convey elements， simple and clear， but the lack of visual aesthetic feeling， so this requests us in the case of does not affect the reading and identify， grant it is beautiful and the soul.

Chinese characters embody the tolerance and the spirit of the Chinese people from the composition， its basic characteristic is harmonious， and the height of the emotional， this is also the development of traditional art forward momentum. Early Chinese characters because of its simple shape recognition， this is hieroglyphs， and some of the words used to now. As \"mountain\" is to draw the shape of a mountain， defined according to the characteristics of its shape， after the development to \"move\"， represents the maturity of the Chinese characters， Now the design of the application of the pictograms are everywhere. Like Lin Shaobin laoshe tea \"packaging design work， he adopted in the design of China's four great inventions of printing form， with China\" characters \"and pictograms form， traditional Chinese text element without reservation to show the charm of the world.

Therefore， traditional Chinese character has a rich cultural background， to the modern design to provide a lot of application space. At the same time， traditional Chinese text make modern design play its own unique charm. In addition， the text is as a kind of \"image\" to show that its effect is not dead， it cannot be described in silence.

Conclusion：

All that said， the modern countries around the world have attached great importance to the national culture， in the design will be the national culture is blended in among them， reflects the national characteristic. We want to absorb its essence， not accepting everything， to inherit and carry forward the essence of China's outstanding traditional culture， will the two fusion， form their own style and features.